Digital Branding Service & AI Search
Digital Branding Service & AI Search
Who We Are & Why You Should Consider This Service
Are you an SME or large corporation struggling with poor online presence, weak branding, and low visibility? Do you find it difficult to attract customers through online platforms and search engines? You are not alone.
Many businesses today face the same challenge: they have excellent products and services, but potential customers simply cannot find them online. Traditional search rankings are no longer enough. Today, your customers are asking ChatGPT, Perplexity, and Gemini for recommendations. If you are not visible there, you are invisible.
Refer below link for Case Study.
We help you change that
With our Generative Engine Optimization (GEO) service, we do not just improve your website ranking. We ensure you are seen, trusted, and chosen — across Google, AI platforms, and social media.
Who We Are
A results-driven Generative Engine Optimization (GEO) and Digital Marketing strategist with a proven track record of achieving top-tier organic rankings on Google and AI platforms (ChatGPT, Perplexity, Gemini). Leveraging 28+ years of cross-industry expertise in finance and operations, we specialize in making specialized B2B service providers visible, credible, and authoritative in digital and AI-driven search spaces.
Our unique value lies in the combination of technical GEO/SEO skills and deep industry expertise. We don’t just build websites or create content; we understand our clients’ business models. This allows us to create meaningful, high-quality content that ranks, converts, and is trusted by AI models.
Important Note: At ARE F&B, there is no “I” – only “We.” We work collaboratively with a network of professional partners, including brand strategists, graphic designers, marketing strategists, social media managers, copywriters, photographers, videographers, and finance & administrative specialists. Every project benefits from collective expertise, not a solo effort.
Why You Should Consider This Service
- SME to large corporate clients with poor online presence, branding, and visibility
- Businesses seeking to improve customer reach and attract more customers via online platforms and search engines
- Organizations that want to be visible where their customers are searching – including Google AI Mode, ChatGPT, Perplexity, and Gemini
Our Objectives
We partner with corporate clients to achieve three core outcomes:
Objective | What It Means |
Provide Irresistible Reasons to Choose You | We help you articulate a clear, compelling market positioning that gives customers a reason to select you over competitors. This is the foundation of branding and marketing. |
Improve Online Presence & Branding | We enhance your digital footprint across websites, search engines, AI platforms, and social media — ensuring consistent, professional visibility. |
Develop Accurate Market Positioning | We define who you are, who you serve, and why you matter. This ensures your brand identity resonates with the right customers and stands out in the market. |
Quick Overview of Steps Involved
Our methodology is structured, transparent, and collaborative.
Step 1: Discovery & Assessment
We begin by understanding:
- Your current branding and online presence
- Your specialty, competitive edges, and unique value proposition
- Business owners’ and shareholders’ expectations for market presence
- Key challenges and pain points
- Expected deliverables and outcomes
Deliverable: A clear project scope and alignment on goals.
Step 2: Market Research & Competitive Analysis
We conduct thorough research to:
- Identify key players and competitors in your market
- Analyze the first-page ranking outcomes on Google search
- Evaluate your visibility on major AI platforms (ChatGPT, Perplexity, Gemini)
- Understand what your competitors are doing well — and where they fall short
Deliverable: A comprehensive market and competitive landscape report.
Step 3: Market Positioning & Strategy Definition
This step is highly critical.
We determine your market positioning and strategy — and ensure it is fully agreed upon with business owners and shareholders. Why? Because this positioning will become your brand’s identity. It determines how your customers will see you, remember you, and choose you.
Deliverable: An approved market positioning statement and strategic roadmap.
Step 4: Execution
Once the strategy is approved, we begin execution:
- Website Creation & Modification – Build or enhance your website (bilingual if required) with SEO and GEO optimization
- Scriptwriting & Editing – Craft compelling scripts for videos and content that resonate with your audience
- Content Creation – Produce high-quality written and visual content tailored to your brand voice and customer needs
- Technical SEO / SGE Optimization – Ensure your website ranks on Google AI Mode / Search Generative Experience (SGE)
Deliverable: A fully optimized website and content library ready for publishing.
Step 5: Cross-Platform Publishing
We syndicate your content across multiple platforms to maximize reach and authority:
- YouTube Shorts
- TikTok
- Instagram Reels
This cross-platform strategy ensures your brand is visible wherever your customers spend their time.
Deliverable: Scheduled and published content across agreed platforms.
Step 6: Performance Monitoring & Reporting
We continuously monitor your rankings and visibility, providing regular reports on:
- Google Web and AI Mode / SGE rankings
- AI platform performance (ChatGPT, Perplexity, Gemini)
- Video and social media engagement metrics
- Recommendations for ongoing improvement
Deliverable: Monthly performance reports with actionable insights.
Why Us?
We are more than just a GEO or SEO provider.
What You Get | Why It Matters |
Business | We understand |
Proven GEO | Our case |
28+ Years | We bring deep |
End-to-End | From website |
Flexible | Fixed fee,
|
Key Considerations for Prospective Clients
In times of economic uncertainty, cost management is crucial. GEO projects can be expensive if fully staffed and executed in Hong Kong. To address this, we offer a cost-efficient alternative through flexible service tiers.
Service Tiers – Customized to Your Needs
The table below is for illustration purposes only. We can customize our service package based on your specific needs, budget, and strategic priorities.
Service | Strategy Only | Strategy + Content Creation |
GEO audit & keyword research | ✅ | ✅ |
Technical SEO / SGE optimization | ✅ | ✅ |
Website creation (bilingual) | ✅ | ✅ |
Performance monitoring & reporting | ✅ | ✅ |
High-level content strategy | ✅ | ✅ |
Original short video/reel creation | ❌ | ✅ (up to agreed volume) |
Scriptwriting & editing | ❌ | ✅ |
Cross-platform publishing (YouTube Shorts, TikTok, Instagram Reels) | ❌ | ✅ |
Flexible Fee Structures
- Fixed Fee – Predictable monthly or project-based pricing
- Success-Based – Tied to agreed performance metrics
- Hybrid – Combination of fixed retainer and success-based incentives
Content volume (e.g., number of videos per week) is negotiable. Any office-based structure or partnership model is subject to further discussion should the partnership model be opted.
Contact Us
Ready to improve your online presence, dominate AI search results, and give customers an irresistible reason to choose you?
Let us assess your current positioning and show you what is possible.
We welcome inquiries about listing your company on the digital branding and online visibility. Our specialists are ready to provide tailored guidance and support. Please reach out to us for further details.
Email: info@haakcapital.com
Encountering Business Challenges?
Let’s talk about how we can assist and raise together.
Let us together build a flourishing business
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right consultant that’ll help you overcoming business and operational challenges, and bring in more conversions and revenue, we are right here!